How to Choose an OTT Platform Provider
Picking an OTT platform provider may not be that simple. The sales jargon, live-chat reps and variety of features are just some of the many elements that make the process quite confusing. Not to mention the large number of OTT companies that you can select from.
To help you filter your options and find the best, here are the most vital questions to consider :
Do they offer a web platform?
The ability to have your own website and domain is important for an OTT platform. That’s because web content is the foundation of streaming. People still use the Internet to get video content, and a lot of them trust the place more with payments.
Will your web design be customizable?
Website customization is another crucial issue. Your OTT platform should let you design your own website in line with your existing brand, whether or not you will be using templates. Such customization is also a positive sign of how much control you’ll have as you create your OTT apps.
Can you take international payments?
Majority of WiFi-connected countries have access to OTT services. Which means your potential audience goes very far and wide. To ensure that you can take advantage of this, you need the ability to take international payments on your OTT platform.
How long does it take to set up the service?
The usual set up time for OTT apps is from 30 days to 60 days. If an OTT provider says you have to wait longer, don’t proceed. There are quicker and more professional services elsewhere. Better providers will be able to get things ready in at least a month, after which you will be able to access your video website.
– be careful. Take note that time is needed to make a develop a good app.
Do you have to pay for updates and maintenance?
Reputable OTT service providers are known to implement improvements in their products from time to time. Question is, are these updates paid or free? Aside from updating your app, does the platform come with ongoing app maintenance? In any case, these services should come without a cost to you. In fact, they should be a basic inclusion in your package, so make sure you triple-check before making any commitments.
Do they want a part of your profit?
Lastly, make sure to choose a provider that only bills for its own services and not for your hard work. In other words, only pay for the company’s services, period. Definitely no percentage of sales whatsoever. If an OTT provider is demanding more than a flat price, look for another one.